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/home/kitaptavsiyecom/public_html/system/library/db.php on line 145Warning: array_merge(): Expected parameter 1 to be an array, null given in /home/kitaptavsiyecom/public_html/system/library/db.php on line 145Warning: Invalid argument supplied for foreach() in /home/kitaptavsiyecom/public_html/system/library/db.php on line 146Notice: Undefined property: DB::$excluded_routes in /home/kitaptavsiyecom/public_html/system/library/db.php on line 134Warning: array_merge(): Expected parameter 1 to be an array, null given in /home/kitaptavsiyecom/public_html/system/library/db.php on line 134Warning: Invalid argument supplied for foreach() in /home/kitaptavsiyecom/public_html/system/library/db.php on line 137Notice: Undefined property: DB::$excluded_pages in /home/kitaptavsiyecom/public_html/system/library/db.php on line 145Warning: array_merge(): Expected parameter 1 to be an array, null given in /home/kitaptavsiyecom/public_html/system/library/db.php on line 145Warning: Invalid argument 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supplied for foreach() in /home/kitaptavsiyecom/public_html/system/library/db.php on line 137Notice: Undefined property: DB::$excluded_pages in /home/kitaptavsiyecom/public_html/system/library/db.php on line 145Warning: array_merge(): Expected parameter 1 to be an array, null given in /home/kitaptavsiyecom/public_html/system/library/db.php on line 145Warning: Invalid argument supplied for foreach() in /home/kitaptavsiyecom/public_html/system/library/db.php on line 146Notice: Undefined property: DB::$excluded_routes in /home/kitaptavsiyecom/public_html/system/library/db.php on line 134Warning: array_merge(): Expected parameter 1 to be an array, null given in /home/kitaptavsiyecom/public_html/system/library/db.php on line 134Warning: Invalid argument supplied for foreach() in /home/kitaptavsiyecom/public_html/system/library/db.php on line 137Notice: Undefined property: DB::$excluded_pages in /home/kitaptavsiyecom/public_html/system/library/db.php on line 145Warning: array_merge(): 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146Notice: Undefined property: DB::$excluded_routes in /home/kitaptavsiyecom/public_html/system/library/db.php on line 134Warning: array_merge(): Expected parameter 1 to be an array, null given in /home/kitaptavsiyecom/public_html/system/library/db.php on line 134Warning: Invalid argument supplied for foreach() in /home/kitaptavsiyecom/public_html/system/library/db.php on line 137Notice: Undefined property: DB::$excluded_pages in /home/kitaptavsiyecom/public_html/system/library/db.php on line 145Warning: array_merge(): Expected parameter 1 to be an array, null given in /home/kitaptavsiyecom/public_html/system/library/db.php on line 145Warning: Invalid argument supplied for foreach() in /home/kitaptavsiyecom/public_html/system/library/db.php on line 146 Helal Konseptli Otellerin İnternet'te Pazarlanması - 9786258032123
  • Helal Konseptli Otellerin İnternet'te Pazarlanması
Hizmetler sektörü içerisinde yer alan turizm sektörü gelişmiş ve özellikle gelişmekte olan ülkeler açısından önemli bir gelir kaynağı olarak görülmektedir. Son yıllarda gelir düzeyi yüksek Müslüman tüketicilerin artan sayıda turizm faaliyetlerine katılmaları, bu esnada da dini yaşayışlarına dikkat etmeleri ve dinin emirlerini yerine getirme istekleri “İslami turizm” ya da “helal turizm” diye tabir edilen turizm türünü ortaya çıkarmıştır. Helal turizmin temelinde turistik ürünlerin hazırlanış ve sunumunu islami öğretiler doğrultusunda gerçekleştirilmesi yatmaktadır. Uluslararası ve ulusal alanyazında bu konunun daha çok yeni olduğu ve tartışılmaya devam ettiği görülmektedir. Türkiye’de de bu konu oldukça yenidir. İslami motivasyonlarla seyahat eden turistlere hizmet vermek amacıyla birçok konaklama işletmesi “tesettür otel”, “muhafazakar otel”, “alternatif otel” ve “islami otel” adı altında faaliyet göstermeye başlamış ve sayıları 200’lü rakamlara yaklaşmıştır. Ancak henüz bu tesislerin sahip olması gereken özelliklere ilişkin düzenlemeler yeterli değildir. Bu açıdan bu çalışmanın İslami motivasyonlarla seyahat eden turistlerin konaklama tesislerine yönelik beklentilerini ölçerek Müslüman tüketicilere hizmet veren ya da verecek olan konaklama işletmelerine hizmet sunumu yönünden katkı sağlaması ve helal konseptli otellerin İnternet’te pazarlanmasına yönelik bir arama kriteri modeli sunması yönünden önemlidir. Tanıtım MetniTanıtım Metni

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Helal Konseptli Otellerin İnternet'te Pazarlanması

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  • Vergiler Hariç: 70,00₺